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Globe Soccer Awards to launch ‘Road to Dubai’ Intercontinental Series

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Globe Soccer, the UAE-based organisers of the prestigious Dubai Globe Soccer Awards that annually attracts some of the most recognisable names in world football, on Tuesday confirmed plans to expand the concept internationally with five new ceremonies across four continents in 2024.

Billed as the ‘Road to Dubai’, the new Globe Soccer Intercontinental Series will feature a quintet of standalone award editions covering Africa, the Americas, Asia, Europe, and the Middle East next year, with specific details of each territory’s seasonal awards set to be revealed in the coming months.

The winners of each of the continental main awards – for example Best Men’s Player, Best Women’s Player, Best Club, Best Agent – will automatically qualify as finalists for the annual Dubai Globe Soccer Awards, in partnership with Dubai Sports Council.

“For 13 years, the Dubai Globe Soccer Awards has helped bring the football world to the emirate,” said Tommaso Bendoni, the founder and CEO of Globe Soccer, which is headquartered in Dubai.

“In recent years, we have seen huge growth in terms of the number of awards, and also the number of fan votes and media coverage. We believe now is the time for us to take the show – and Dubai – to the world.

“The Intercontinental Series will provide greater opportunities for those operating in global football, as well as allowing us to engage with even more fans. The year-long ‘Road to Dubai’ programme has been designed to ensure the ultimate focus remains on the emirate, while also enabling us to recognise clubs, players, coaches and managers, agents, directors, scouts, and other stakeholders from every corner of the world.”

An annual celebration of the beautiful game, the Dubai Globe Soccer Awards provides a voice to worldwide soccer fans, who vote to shortlist players, coaches, clubs and more. Since the inaugural event in 2010, the number of awards distributed has increased from three to 21, with recent additions including the Power Horse Emerging Player of the Year, Best Youth Team, and Best Transfer Deal. Last year, more than 33 million fan votes decided the shortlisted nominees, before a judging panel of experts crowned Karim Benzema and Alexia Putellas as the Best Men’s and Women’s Player of the Year, respectively.

Saeed Hareb, Secretary General of Dubai Sports Council, said: “We are proud of our partnership with the Dubai Globe Soccer Awards. This partnership commenced with the inauguration of the event as a significant occasion rooted in Dubai, but with global reach. Today, it has become one of the most prestigious events in world football, serving as a gathering for football stars and decision-makers.

“The new ‘Road to Dubai’ awards format enables us to acknowledge and honour a greater number of stars from various continents, thus highlighting their achievements. Moreover, it offers the winners a chance to take part in the main ceremony in Dubai. This development aligns with the award’s growth, evolution, international reputation, and influence in global football.”

Ferran Soriano, the CEO of European champions Manchester City and the City Football Group, sits on the event’s judging panel. Soriano believes having the winners of the five new standalone events automatically shortlisted for the Dubai Globe Soccer Awards will provide timely recognition of talents operating in regions often neglected by such awards and organisations.

“The Globe Soccer Intercontinental Series will recognise all manner of professionals working in the game, including those operating in underrepresented regions,” said Soriano.

“As CEO of City Football Group, which operates in a range of international markets from Uruguay to China, I have seen first-hand the wealth of talent working in football around the world. In acknowledging the work of these people and providing them the chance to travel to Dubai and network within the industry, Globe Soccer can directly and significantly benefit the careers of these people and, indirectly, further globalisation of the game.

Previous attendees at the Dubai Globe Soccer Awards reads like an elite gathering of the world’s most prominent football stars, from Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Robert Lewandowksi to Pep Guardiola, Zinedine Zidane, Jose Mourinho, and the late Diego Maradona.

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NRFF President Applauds ValueJet’s Support For Rugby Development

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President of Nigeria Rugby Football Federation, NRFF, Dr Ademola Are has hailed the impact of ValueJet on rugby development and sports generally in the country.

Dr Are who was speaking on the sideline of the just concluded National Youth Games in Asaba, where Delta State emerged winner in both the male and female events of rugby, said ValueJet’s contributions to sports development cannot be overlooked.

“We can’t overemphasize the impact of ValueJet in Nigeria rugby because they came at a time we needed them the most and all thanks to the president of the company, Kunle Soname who went the extra mile to ensure that Nigeria senior men national team, the Black Stallions participated at Africa Sevens Olympic qualifier in Harare, Zimbabwe.

“Despite not being the most popular sport in the country, he saw the potential in rugby when others were hesitating just like he has for other businesses of his with his canny business acumen.

“The federation is happy with the involvement of the company in rugby and we hope to consolidate the collaboration by ensuring that the federation continues to give them the mileage they deserve through our programs.”

Nigeria Rugby Football Federation has set plans in motion for all their activities for the next calendar year which involves the kickoff of Rugby League, regional programs and participation in international rugby programs for 2024.

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Tottenham Hotspur commence partnership with Socios.com

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The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.

In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.

The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.

Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.

The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.

Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.

Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”

Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”

Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.

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Inter Milan FC Reaffirm Partnership Renewal With Acqua S.Bernardo

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The famous Italian football club, Inter Milan FC have announced a partnership extension with the leading Italian mineral water brand, Acqua S.Bernardo.

Following the extension, Acqua S.Bernardo continues to be the official water partner of the Nerazzurri until the end of the 2025-26 Serie A season.

Through this renewal, the mineral drinking water brand will continue to be available to all Biscione men’s and women’s teams, as well as in the hospitality rooms at the San Siro Stadium and at all press conferences and other official club events.

Antonio Biella, Director General, Acqua S.Bernardo, said, “It is a great pleasure to remain alongside Inter, who have always represented Italy at the top levels of international football. Inter is one of the symbols of Milano, a city emblematic of Italy and S.Bernardo has always privileged Italian style, the bottle for our lightly mineralised water was also created by celebrated Italian designer Giorgetto Giugiaro.”

Before this development, the club already forged alliances with brands such as U-Power, BPER Banca, Santa Margherita, Enel, La Molisana, and Nike.

Acqua S.Bernardo spring water is defined by low levels of sodium, potassium, and magnesium, as well as a low dry residue (34.5mg/L), placing it among the less mineralized spring waters. As a result of its low salt percentage, it is frequently classified as “light” spring water.

La Beneamata are at their peak, and they are performing well in the ongoing edition. Till now, they have won five games in their six matches and secured 15 points. They are all set to face Salernitana in their next clash, tomorrow, October 1, at 12:15 AM IST.

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