The World’s Most Valuable Football Teams: Spain retains No 1 but it isn’t Real Madrid
Barcelona have leapfrogged Spanish rivals Real Madrid to become the world's most valuable soccer club with a valuation of $4.76 ...
Tag: Sponsorship
Sports sponsorship: New sprint for Africa
Nielsen has launched its global Fan Insights digital platform in SA and plans to do the same in other African ...
The real power of sponsorships – driving social activism
Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and ...
