SuperSport has acquired exclusive English-language pay-television rights to broadcast all 64 matches of the Fifa World Cup 2022 across sub-Saharan Africa.
The rights cover all languages throughout sub-Saharan Africa and the adjacent islands, except for French and certain local languages in some countries.
SuperSport, which currently offers viewers a wide variety of global football, including the Premier League and the Uefa Champions League following recent renewals, will broadcast high-definition coverage across multiple channels.
In January, world football’s governing body FIFA launched a pair of invitations to tender for the broadcast rights in sub-Saharan Africa to the tournament.
SuperSport previously held exclusive pay-television rights in South Africa, which is the region’s largest market, for the 2018 World Cup.
SuperSport, Kwesé and StarTimes shared non-exclusive English-language pay-television rights to the 2018 tournament across sub-Saharan Africa. Those rights will now be held exclusively by SuperSport. Canal Plus held exclusive French-language rights across the same regions and there were also free-to-air deals with national broadcasters across the region.
Marc Jury, chief executive of SuperSport, said: “The FIFA World Cup always excites fans and the kick-off times will be most convenient for our viewers, given friendly broadcast time-zones.”
The 2022 World Cup will be held in Qatar next year from November 21 to December 18.