Sport Market
How sport organisations are gearing to allow spectators return to sporting events
Speaking on a Voice of Nigeria (VON) radio programme, recently, the Minister of Youth and Sports Development, Mr. Sunday Dare,...
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The real power of sponsorships – driving social activism
Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and...
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Sport Marketing In Nigeria 101
It is important to note that over the years, Nigeria has been guided by well formulated policies for every of...
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Potential economic and legal consequences to sport events played without fans
Most international sport events have been cancelled or postponed around the world amid an outbreak of a new type of...
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