Marketing & Sponsorship

EToro Renews Deals With Everton, West Ham

Online trading platform eToro has completed a double sponsorship swoop in the Premier League, signing multi-year partnership extensions with both…

1 year ago

Argentina Seal 10-Territory LuLu Fintech Deal

The Argentine Football Association (AFA) has signed a new regional sponsorship agreement with LuLu Exchange and LuLu Money, bringing the…

1 year ago

Sports Marketing Spotlight: The Business Anger Behind Osimhen Links to Turkish Clubs

When news broke that Turkish Super Lig clubs were circling Nigerian superstar Victor Osimhen, it should have sparked excitement. But…

1 year ago

Turkish Football Federation And Adidas Ink Ball Deal

The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the…

1 year ago

Arsenal Partner With Airwallex In Multi-Year Deal

Arsenal have announced a multi-year partnership with Airwallex which will see it become the club’s Official Finance Software Partner in…

1 year ago

CAF Partners With Midea For 2025 AFCON

Midea will become an Official Sponsor of the 2025 African Cup of Nations (AFCON) – marking the Chinese white goods…

1 year ago

Özil Helps Umraniyespor Land DBE Holding Shirt Sponsor

Turkey’s Umraniyespor has signed a one-year back of jersey sponsorship with DBE Holding for the 2025–2026 season. Speaking at the…

1 year ago

Betano Boosts Denmark Presence, Sponsors 3F Superliga

Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the…

1 year ago

Man City Seals Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to…

1 year ago

Paul Robinson Solicitors Extend West Ham Women’s Sponsorship

West Ham United Women have unveiled Paul Robinson Solicitors as the team’s new Back of Shirt Partner in a multi-year…

1 year ago