Marketing & Sponsorship

EToro Renews Deals With Everton, West Ham

Online trading platform eToro has completed a double sponsorship swoop in the Premier League, signing multi-year partnership extensions with both…

10 months ago

Argentina Seal 10-Territory LuLu Fintech Deal

The Argentine Football Association (AFA) has signed a new regional sponsorship agreement with LuLu Exchange and LuLu Money, bringing the…

10 months ago

Sports Marketing Spotlight: The Business Anger Behind Osimhen Links to Turkish Clubs

When news broke that Turkish Super Lig clubs were circling Nigerian superstar Victor Osimhen, it should have sparked excitement. But…

10 months ago

Turkish Football Federation And Adidas Ink Ball Deal

The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the…

10 months ago

Arsenal Partner With Airwallex In Multi-Year Deal

Arsenal have announced a multi-year partnership with Airwallex which will see it become the club’s Official Finance Software Partner in…

10 months ago

CAF Partners With Midea For 2025 AFCON

Midea will become an Official Sponsor of the 2025 African Cup of Nations (AFCON) – marking the Chinese white goods…

10 months ago

Özil Helps Umraniyespor Land DBE Holding Shirt Sponsor

Turkey’s Umraniyespor has signed a one-year back of jersey sponsorship with DBE Holding for the 2025–2026 season. Speaking at the…

10 months ago

Betano Boosts Denmark Presence, Sponsors 3F Superliga

Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the…

10 months ago

Man City Seals Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to…

10 months ago

Paul Robinson Solicitors Extend West Ham Women’s Sponsorship

West Ham United Women have unveiled Paul Robinson Solicitors as the team’s new Back of Shirt Partner in a multi-year…

10 months ago