Marketing & Sponsorship

Sports Marketing Spotlight: The Business Anger Behind Osimhen Links to Turkish Clubs

When news broke that Turkish Super Lig clubs were circling Nigerian superstar Victor Osimhen, it should have sparked excitement. But…

4 months ago

Turkish Football Federation And Adidas Ink Ball Deal

The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the…

5 months ago

Arsenal Partner With Airwallex In Multi-Year Deal

Arsenal have announced a multi-year partnership with Airwallex which will see it become the club’s Official Finance Software Partner in…

5 months ago

CAF Partners With Midea For 2025 AFCON

Midea will become an Official Sponsor of the 2025 African Cup of Nations (AFCON) – marking the Chinese white goods…

5 months ago

Özil Helps Umraniyespor Land DBE Holding Shirt Sponsor

Turkey’s Umraniyespor has signed a one-year back of jersey sponsorship with DBE Holding for the 2025–2026 season. Speaking at the…

5 months ago

Betano Boosts Denmark Presence, Sponsors 3F Superliga

Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the…

5 months ago

Man City Seals Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to…

5 months ago

Paul Robinson Solicitors Extend West Ham Women’s Sponsorship

West Ham United Women have unveiled Paul Robinson Solicitors as the team’s new Back of Shirt Partner in a multi-year…

5 months ago

Milan’s Golf Gambit: Chasing Birdies Off The Field

AC Milan have teamed up with PUMA Golf for a limited-edition capsule collection that merges elite football with golf heritage.…

5 months ago

Rangers, Alliance Française Boost Female Players’ Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française…

5 months ago