Marketing & Sponsorship

CAF announces increase of $21.6m in commercial revenues

The Confederation of African Football (CAF), on Thursday, posted commercial revenues of USD $125.2 million – a 17% year on…

2 years ago

RFEF ordered to pay Mediapro €12.3m in Copa del Rey rights case

A court has ordered the Spanish Football Federation (RFEF) to pay €12.3m ($13.6m) in compensation to Mediapro for planning to…

2 years ago

Religion of Sports, Fox Sports Films sign documentary deal

FOX Sports Films announces it is partnering with Religion of Sports to co-produce new and original sports documentaries. This collaboration…

2 years ago

Bundesliga doubles French-language options in sub-Saharan Africa with New World TV

Bundesliga International has agreed a broadcast deal with New World TV to be able to show Bundesliga and Bundesliga 2…

2 years ago

PepsiCo agrees ‘strategic partnership’ with EA Sports FC

PepsiCo has announced a new multi-year global partnership with EA SPORTS making three of its flagship brands - Pepsi, Gatorade,…

2 years ago

Torino sleeve deal marks JD’s first Italian football move

The Serie A outfit, Torino FC have announced a partnership with the sports fashion retailer, JD Sports. JD has formed…

2 years ago

AUS Global Signs Sponsorship Deal with Real Betis Football Club

Real Betis continues its streak of sponsorship deals with companies in the retail trading industry and enters into a partnership…

2 years ago

Commissioner: MLB open to taking Twins TV broadcast rights next year

The Twins know their games will be broadcast on Bally Sports North for the remainder of the 2023 season. Next…

2 years ago

First Call: Flyers social media mishap; Steelers lose data analyst; ex-Pirate is All-Star MVP

There surely have been more than a few instances of Zoom calls originating in Western Pennsylvania that have included the…

2 years ago

Globe Soccer Awards to launch ‘Road to Dubai’ Intercontinental Series

Globe Soccer, the UAE-based organisers of the prestigious Dubai Globe Soccer Awards that annually attracts some of the most recognisable…

2 years ago