The English Premier League outfit, Liverpool FC (LFC) have announced a multi-year partnership with an American exercise equipment and media…
FIFA will reportedly not meet its $300m broadcast rights target for this summer’s Women’s World Cup, falling short by $100m.…
The north London club renewed their association with adidas four years ago and the apparel giant has delivered a series…
United Media has inked a multi-year deal with the Association of Basketball Clubs of Spain (ACB) to pick up the…
Wimbledon organisers has tapped LaLiga Tech for its content protection services to identify, analyse and remove illegal broadcast of its…
Scotland Premier Football League will continue to be broadcast on the BBC in Scotland following a multi-year extension to the…
The central governing body for world football, FIFA has secured a sponsorship tie with the Chinese manufacturing and distribution company…
Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international…
The international football governing body, FIFA, has partnered with the entertainment content creation platform, TikTok. This new arrangement has been…
The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8. As…