Marketing & Sponsorship

Nike nabs early lead over Adidas in Women’s World Cup gear sales

Among the battles of the brands at the Women’s World Cup, no showdown likely means more dollar-wise than the one…

2 years ago

032c, Juventus’ collaboration takes football to the rave scene

Berlin-based magazine and fashion brand 032c has connected with Italian football giant Juventus to present a brand-new collection — and…

2 years ago

SPFL lands another multi-year partnership extension

The partnership between the SPFL and Vodka brand Glen’s owner, The Loch Lomond Group, started in 2020. Glen’s Vodka, as…

2 years ago

FC Union Berlin net sponsorship deal with Paramount+

The Bundesliga unit, 1. FC Union Berlin have announced a new sponsorship deal with the premium streaming service, Paramount+. Following…

2 years ago

FIFA shuts down reporter’s sexuality question at Women’s World Cup

FIFA has shut down a reporter’s question to Morocco’s national captain asking about gay players on her team at a…

2 years ago

Ex-Newcastle goalkeeper Shaka Hislop collapses live on TV

Former West Ham and Newcastle goalkeeper Shaka Hislop is conscious after he collapsed before Sunday's friendly between Real Madrid and…

2 years ago

FIFA enhances global reach for Women’s World Cup with broadcast deals

The central governing body for world football, FIFA has announced that it has established a global network of broadcast partners…

2 years ago

Juventus forge association with NEXEN TIRE

The Serie A outfit, Juventus have unveiled a new association with the globally renowned tire manufacturer, NEXEN TIRE. In this…

2 years ago

Manchester United strike first sponsorship deal with Estée Lauder

The Premier League unit, Manchester United have announced a partnership with an American multinational cosmetics company, Estée Lauder. In a…

2 years ago

FIFA adds Booking.com as sponsor for the Women’s World Cup 2023

The central governing body for world football, FIFA has secured a sponsorship tie with the travel firm, Booking.com. Following the…

2 years ago