Marketing & Sponsorship

New Stadium Name Emerges For Atletico Madrid As Saudi Airline Takeover

The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the…

2 years ago

First Bank, Customs, MFM, Others Storm Lagos For Final 8

All the roads will lead to the National Stadium, Surulere, Lagos, venue of the Zenith Bank sponsored Nigeria Women’s Basketball…

2 years ago

Celtic Set For Brand-New Logo Change After Kit Agreement Reached

Celtic are set for a kit change and supporters are already excited as to what lies ahead. Celtic are rumoured…

2 years ago

Manchester City Announces Official Partnership With StairMedia

Manchester City has today announced a new partnership with Spanish based sport venue advertising company, StairMedia. StairMedia is a technology company…

2 years ago

How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match - but it’s easy to watch it…

2 years ago

Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

A record 6,000 runners, local and international from across the African continent and Nigeria have registered for the third Lotus…

2 years ago

Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

Fifa has announced Lay’s as an official sponsor of both the 2026 World Cup and 2027 Women’s World Cup. Deal…

2 years ago

Is Crypto Making Sports Sponsorship Comeback?

As the crypto market shows signs of life, SportsPro analyses whether it can become a viable sports sponsorship category and…

2 years ago

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country. Through…

2 years ago

TikTok To Sponsor Sports Teams Across Leagues

As the app continues to expand its sports coverage, TikTok is set to become an official sponsor of Washington D.C.’s…

2 years ago