Just when you think you’ve seen it all along comes Pepsi and Clint419’s revolutionary ‘Wear-A-Ball’ – a piece of kit…
AC Milan has signed a new partnership with the Democratic Republic of the Congo (DRC) as part of a broader…
Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another…
Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers…
In a landmark move aimed at strengthening grassroots football development, the Nationwide League One (NLO) has announced a strategic broadcast…
Atlético Madrid have pitched up in the City of Angels with “Casa Atleti,” a multi-day brand circus that’s part retail…
Paris Saint-Germain (PSG) have once again mixed football, fashion, and music. The French giants have teamed up with singing superstar…
FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership…
Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their…
The Senior Special Assistant to the President on Grassroots Sports Development, Hon. Adeboye Anthony Adeyinka, has hailed the leadership of…