Sector No Limits becomes Inter Milan’s Official Timekeeper

Italian sports watch brand Sector No Limits has become the official timekeeper of Inter Milan in a partnership that starts with the 2025/26 season.

It is Sector’s first football club and will see the brand keep time at Inter’s home matches, with a prominent presence onall official clocks at San Siro.

Sector will also launch an exclusive collection of Inter-themed watches, including chronographs and classic time-onlymodels, using the club’s black-and-blue colours and featuring the Club’s logo. A fusion of sporty design and competitive spirit, the collection celebrates Italian excellence both on the pitch and in watchmaking.

“This partnership highlights the value and distinctiveness of our brand and provides a unique opportunity to offer our fans exclusive experiences and products alongside a dynamic partner, internationally recognised in the world of watchmaking and lifestyle,” said Giorgio Ricci, Inter’s chief commercial officer.

Part of the Morellato Group, Sector No Limits was founded in Italy in 1973 as a sports watch company and in the 80s and 90s became an iconic expression of extreme sports globally, supporting unforgettable No Limits challenges. No value was given for the sponsorship.

“Our brand was born from the desire to support those who approach every moment in life and sport with determinationand passion. Inter is a Club that perfectly embodies this energy: the drive to improve, the strength of teamwork, and fair play. Through this partnership, we aim to celebrate the union of two worlds connected by the truest values of sport,” said Massimo Carraro, president of Morellato Group

During the season, Sector and Inter will also organise a series of initiatives to engage Nerazzurri fans and brand enthusiasts.

Insideworldfootball.com