Paris Saint-Germain (PSG) has unveiled a new three-year global partnership with WeTrade, a CFD and Forex online trading platform, in an agreement that will run through 2028.
Activation of the sponsorship will be primarily based around PSG’s social media influence, with the club now club saying it now reaches 230 million followers across all platforms.
The deal with one of the industry’s leading financial technology players follows the most successful season in the club’s history, highlighted by lifting the UEFA Champions League in May but extended with the dramatic pickup of the Super Cup last week.
George Miltiadou, EU CEO of WeTrade, said: “As a global brand ourselves, we understand the value of investing in excellence, innovation, and empowerment. The WeTrade name is synonymous with outstanding service and innovative products that empower traders around the world.
“This will no doubt be enhanced further by the partnership. We are impressed with Paris Saint-Germain and their rich legacy of success. This partnership is a perfect match, and we are excited to kick things off and make it a winning collaboration.”
No value was given for the sponsorship.
Richard Heaselgrave, chief revenue officer at PSG, added: “This partnership with WeTrade reflects Paris Saint-Germain’s ongoing ambition to collaborate with leading international brands that share our values of excellence and innovation. Together, we will create new opportunities to engage our fans worldwide.”
Ligue1 holders PSG opened their domestic season versus Nantes on Sunday, scraping a narrow 0-1 win which left a lot to be desired but ultimately got them off to the winning start you’d expect from Luis Enrique’s side.
They will look to keep the ball rolling at home to Angers this evening.
Insideworldfootball.com
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