Bitpanda Partner With Arsenal In New Multi-Year Deal

Bitpanda and Arsenal have today announced a multi-year partnership which will see Europe’s leading crypto platform become the club’s Official Crypto Trading Partner.

The announcement comes as Bitpanda officially launches in the UK, bringing its secure, high-performance crypto experience to supporters and investors across the country.

Bitpanda’s branding will be shown at Emirates Stadium, starting with Arsenal’s first home game against Leeds United on 23 August, and will feature prominently across the stadium and the team’s digital channels. Together, Bitpanda and Arsenal will deliver immersive digital activations, player involvement in content creation, and exclusive experiences designed to bring supporters closer to the club.

Bitpanda users will also enjoy unique opportunities, including VIP access to Arsenal matches, invitations to exclusive events, and the chance to meet club legends.

The partnership is built around a shared ambition to never stop striving “for the bigger goal” – uniting Arsenal’s and Bitpanda’s commitment to long-term success. It will also provide supporters with the tools and education to invest in crypto securely and confidently, building on Bitpanda’s growing global sports portfolio.

Eric Demuth, Co-Founder and CEO of Bitpanda, said: “We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals.”

Juliet Slot, Arsenal Chief Commercial Officer, said: “We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. They share our ambition and our drive to always move forward. As they launch in the UK for the first time, we’re delighted to be working together to support each other’s growth and sustained success.”

Alongside the sponsorship, Bitpanda is launching the UK’s most comprehensive crypto trading platform, which UK users can sign up to from today.

Arsenal.com