Red Bull has become the Official Energy Drink Partner of Aston Villa and “will help fuel elite performance for both our men’s and women’s teams”, said the club.
A 250 ml can of Red Bull Energy Drink contains 80 mg of caffeine, the same as a home brewed cup of coffee, said Red Bull.
No value or term was given for the brand that will be visible on matchdays and at training sessions, while also integration and engagement with Villa supporters throughout the season.
Adrian Filby, chief commercial officer at Aston Villa, said: “We are delighted that another huge, global brand has joined our family of partners.
“Red Bull’s global outlook chimes with our own ambitions for growth and we are thrilled that we now have the opportunity to work with them to not only benefit our teams on the park and the training pitch but also to provide our supporters with unique experiences.”
Red Bull already has sponsor partnerships with five Premier League clubs – Newcastle United, West Ham, Crystal Palace, Everton, and Leeds United. As well as being the front of shirt sponsor for Leeds, the company has bought a minority stake in the club.
Red Bull Energy Drink is available in 175 countries worldwide and more than 12 billion cans of Red Bull were consumed in 2024. A 250 ml can of Red Bull Energy Drink contains 80 mg of caffeine.
Insideworldfootball.com
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