Marketing & Sponsorship

Barcelona Seal Multi-Million DR Congo Sponsorship

FC Barcelona have officially announced they have signed an agreement with the government of the Democratic Republic of the Congo (DRC) on a four-year partnership that will see the African country’s tourism promotion logo featured on some of the club’s training apparel.

“FC Barcelona and the Government of the Democratic Republic of the Congo (DRC) announce a four-year strategic agreement with the aim of promoting football and the culture of sport and peace,” the statement read.

“This agreement represents a shared commitment to fostering multi-sport development within the DRC.”

While the official communication does not disclose financial details, the club is expected to receive approximately €44 million from the Congolese government across four seasons.

All of Barcelona’s professional teams will wear the “RD Congo – Cœur de l’Afrique” emblem on the back of their training shirts through the 2028–2029 season.

As part of the agreement, the Spotify Camp Nou will host the ‘House of the DRC’ on its premises. This space will showcase “the richness and diversity of Congolese cultural and sporting heritage through interactive exhibitions, aiming to strengthen ties with the African nation.”

Barcelona also announced that through its Barça Academies, it will launch and develop a sports activity programme, including camps and clinics, for children in the region.

These will promote structured and inclusive development across key sports: football, basketball, handball, futsal, and roller hockey.

Barcauniversal.com

Lucky Maurice

Recent Posts

7th U-13 JOF Kids Cup: Teams Record Victories As Preliminary Round Hots Up Across Centres

  The ongoing 7th U-13 JOF Kids Cup Tournament is no doubt living up to…

2 hours ago

Iwobi Warns Liverpool: “Osimhen Airways” Ready for Takeoff at Anfield

Alex Iwobi has sent a strong warning to Liverpool FC ahead of their crucial clash…

3 hours ago

Senegal Take CAF to Court Over “Unacceptable” AFCON Title Decision

The Senegalese Football Federation (FSF) has officially declared war on the Confederation of African Football…

4 hours ago

CAF’s AFCON Title Decision Sparks Legal Controversy Over Laws of the Game

The decision by Confederation of African Football (CAF) to strip the Senegal national football team…

5 hours ago

TRIBUTE: Goodbye Henry Nwosu

  Early last year, 2025, the Nigerian national team, the legendary Green Eagles' captain, Chairman…

16 hours ago

Thierry Henry Coins “Braino Fernandes” After Man Utd Captain Dominates Aston Villa

Manchester United captain Bruno Fernandes has been lauded by Arsenal legend Thierry Henry for his…

1 day ago