FIFA Expands World Cup Hospitality

FIFA has expanded its official hospitality offering for the 2026 World Cup, rolling out a wider range of premium packages through its partner On Location, with new options now available for matches in Canada and Mexico as well as the United States.

The move is part of FIFA’s broader commercial strategy to maximise revenues from its first 48-team World Cup, with more matches — and more venues — opening the door for additional high-end sales opportunities.

Official packages are now on sale via FIFA’s own site and authorised agents, including options for individual matches, venue-based series, and so-called “Follow My Team” bundles that allow fans to follow their country through the early rounds of the competition.

While the press release speaks of “immersive cultural experiences” and “culinary journeys,” the offer is squarely aimed at high-income consumers and corporate clients.

Some packages include access to suites, pitchside lounges, and exclusive areas like the “FIFA Pavilion,” which is reserved for high-tier guests and will not be available for the three host nations — Canada, Mexico, and the USA — under the current team-following scheme.

The crown jewel of these packages is the Venue Series at MetLife Stadium, which includes a seat at the World Cup final in just over a year’s time — an opportunity FIFA will be keen to monetise at an eye-watering premium.

Their handling of the Club World Cup and its inconsistent attendances and ticket prices wasn’t a good look for world football’s governing body, though the ‘real’ World Cup is a different beast entirely and will likely generate significantly more interest.

This expanded offering will let FIFA continue to lean into its model of turning flagship competitions into commercial behemoths, widening the gap between everyday fans and the game’s biggest events.

Still, for the football world’s top tier of sponsors, partners, and wealthier supporters, World Cup 2026 is being packaged as the most luxurious yet.

Heimo Schirgi, Chief Operating Officer of the FIFA World Cup, commented: “As the world’s biggest single-sport event comes to North America, we’re excited to expand access to our premium hospitality offering across all three host countries. Fans can now secure exclusive experiences that combine world-class service, the best seats in the house and an unforgettable atmosphere at the FIFA World Cup 26.”

Alicia Falken, On Location’s General Manager for the FIFA World Cup 26, said: “In just under a year’s time, FIFA and On Location will deliver the largest hospitality programme in FIFA World Cup history, bringing football fans from around the globe together to experience the tournament. These hospitality packages will help elevate fans’ tournament experiences and allow their passion to flourish during these unprecedented experiences.”

Insideworldfootball.com