Manchester City Announces Official Partnership With StairMedia

Manchester City has today announced a new partnership with Spanish based sport venue advertising company, StairMedia.

StairMedia is a technology company that provides innovative LED technology systems to enable advertising on staircase steps within sports venues.

This ensures maximum visibility for advertisements and allows broadcasting cameras to capture and transmit images during events and fixtures.

StairMedia is the sole company in the world authorised to commercialise this innovative system and are experts in the identification of prime locations for installation in sport venues.

In 2023, the LED technology was implemented at the Etihad Stadium and seamlessly integrated into the club’s advertising asset portfolio. This innovation enhanced brand visibility for sponsors in previously untapped locations within the stadium.

Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented:

“As the most watched football team globally across all competitions for the second consecutive year, Manchester City’s growing audience means more eyes are on our brand and partner advertisements than ever before.”

“With the addition of StairMedia’s dynamic LED system on the steps of the East Stand, alongside our Supersized LED system already in place, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising and we are proud to offer our partners the opportunity to connect with our global audience through these high exposure branding platforms.”

Francisco J. Ortiz, CEO of StairMedia, said:

“We are thrilled to announce our partnership with Manchester City, a team that shares our passion for innovation and excellence.

“The StairMedia system strategically placed on the stairwells will bring an unprecedented level of engagement and excitement to the fan experience. Our cutting-edge technology will not only enhance the match day atmosphere but also provide a unique platform for brands to connect with fans.”

“As the landscape of content consumption grows more competitive, one thing remains constant: sports continue to dominate across all platforms. No other content draws as many viewers globally, and soccer leads the charge as the world most-watched sport.”

“At StairMedia we understand the power of this connection. That’s why we are the partner for brands aiming to reach the largest and most engaged audiences through the unparalleled reach of sports, especially soccer.”