Belgium’s Pro League Launches Five-Season Domestic Rights Tender

Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.

The tender was launched recently (September 9), and the Pro League is being strategically supported by the heavyweight IMG agency – through a deal unveiled last October – during the process.

The deadline for prospective rights-holders to submit bids is October 16, with a Pro League general assembly to then evaluate the bids on October 18.

Interested parties can obtain the tender documents by contacting tender2025@proleague.be.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.

In terms of kick-off times for games across the five seasons covered by the tender, meanwhile, the Pro League has said these “remain virtually unchanged.”

IMG, meanwhile, also has a contract in place to collect and commercialize the Pro League’s fastpath data in a five-year agreement with European Leagues running from 2022-23 to 2027-28.