Marketing & Sponsorship
Victor Osimhen, Asisat Oshoala, Finidi George, Sanwo-Olu Emerge Winners at 10th Nigeria Pitch Awards
Victor Osimhen, Napoli FC and Super Eagles forward sensation made history as he starves off competition from teammate, Victor Boniface, Robert Mizo of Bayelsa United and Emeka Obiora of Enyimba International FC to emerge the Striker of the Year and King of the Pitch for the third straight year, making him the first player to achieve this feat on the platform of the prestigious Nigeria Pitch Awards.
Asisat Oshoala, the African Football Queen was voted the Queen of the Pitch ahead of Rasheedat Ajibade of Atlético de Madrid Femenino and Chiamaka Nnadozi, the Paris FC Goalkeeper.
The Award Ceremony began with a very colourful, energetic and exciting dance from the Akwabio Cultural Group. Leading the long list of dignitaries were Ibrahim Musa Gusau, President of the Nigeria Football Federation, Dr Mohammed Sanusi, the General Secretary of the Federation, CP Patrick Ateyero, the CP Sports of the Nigeria Police Force who was standing in for the Inspector-General of Police, Nigerian Ex-international and the 1997 CAF African Footballer of the Year, Victor Ikpeba, CP Waheed Ayilara, Akwa Ibom State Commissioner of Police, Mr Oluwadare Ojelade, a Director in SIAO Partners, Finidi George and the entire technical crew, all members of the Super Eagles present in Uyo, representives of MTN Nigeria, GTI and other nominees.
The NFF President reiterated the Federation’s support for the Nigerian Pitch Awards while hailing organizers for the transparency and credibility displayed in the award process. Speaking on Nigeria’s 2026 FIFA World Cup Qualification on the heels of the Nigeria – South Africa qualifier match played on the 7th June at the Godswill Akpabio Stadium, Uyo, Ibrahim Gusau, while appealing for support and prayers, assured Nigerians of the determination of the Federation and the players to secure a World Cup slot.
Speaking on the award process, Mr Oluwadare, the SIAO representative, stated that voting for the 2023 edition of the Nigeria Pitch Awards commenced on Monday 11th December 2023 and closed on Friday 19th January 2024. ‘The results’, he noted, ‘passed through 3 levels of scrutiny: They were collated and reviewed by a team set up specifically to handle this process … A second level of verification was done by another independent unit and’ thirdly ‘Quality Control’s Arm of the firm completes the rigorous but exciting exercise’.
Organizers honoured IGP Kayode Egbetokun, the Inspector-General of Police who pioneered the introduction of football as an event in the finals of the 14th BIPOGA in Ibadan in February 2024. Also honoured were John Momoh, Chairman and CEO of Channels for the Channels Kids Cup initiative and Ibrahim Gusua, the NFF President.
In the Goalkeeper of the Year category, Ojo Olorunleke emerged winner ahead of Amas Obasogie of Bendel Insurance FC and Kayode Bankole of Remo Stars FC.
Ola Aina, Nottingham Forest FC and Super Eagles left full back was voted Defender of the Year to beat his Super Eagles teammates Calvin Bassey of Fulham FC who won it last year and Bright Osayi-Samuel, Fenerbahçe SK.
Alex Iwobi, in form Fulham FC midfielder emerged Midfielder of the Year ahead of Wilfred Ndidi, Leicester City FC defensive midfielder and Al Hassan Yusuf of Royal Antwerp FC.
Super Eagles Manager was voted the Coach of the Year 2023 for his exploits while he was Coach of Enyimba International FC where he led the team to finish top of the NPFL league.
MTN Nigeria was voted Best Corporate Sponsor of Football 2023 as the brand saw off competition from GTI Financial and Nigeria’s sports betting giant, Bet9ja.
Babajide Sanwo-Olu, the Governor of Lagos State was voted the Football Friendly Governor of the Year while Lagos State emerged the State with the Best Grassroots Football Development Programme in the country in 2023.
The highly competitive Sam Okwaraji Award for commitment to the development of Nigerian football for 2023 went to Hon. Kunle Soname, the chairman of Remo Stars.
Full Result
Goalkeeper of the Year
Ojo Olorunleke – Enyimba FC
Defender of the Year
Ola Aina – Nottingham Forest FC –
Midfielder of the Year
Alex Iwobi – Fulham FC
Striker of the Year
Victor Osimhen – Napoli FC
Queen of the Pitch
Asisat Oshoala – Bay FC
King of the Pitch
Victor Osimhen – Napoli FC
Team of the Year
Enyimba International FC
Coach of the Year
Finidi George – Enyimba FC
Sam Okwaraji Award
Kunle Soname – Chairman, Remo Stars
State with the Best Grassroots Football Development Programme
Lagos State
Football Pitch of the Year
Godswill Akpabio Int’l Stadium
Football Friendly Governor of the Year
His Excellency, Babajide Sanwo-Olu – Lagos State
Best Corporate Sponsor of Football Award
MTN Nigeria
Sportsmanship Award
Hon. Kunle Soname – Chairman, Remo Stars FC
Football Journalist of the Year – Print
Johnny Edward – Punch Newspapers
Football Journalist of the Year – Tv
Mozez Praiz – Supersport
Football Journalist of the Year – Radio
Anthony Bekederemo – Brila 88.9 FM
Football Journalist of the Year – Online
Tobi Adepoju – Oganla Media
LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
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Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
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The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
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Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
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Fan Culture → The chants, the memes, the jerseys, the digital communities.
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Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
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