West Bromwich renew sponsorship ties with Ideal Heating for three years

The English Football League (EFL) Championship team, West Bromwich Albion have announced a sponsorship extension with the leading UK manufacturer of combi, system and heat-only boilers, Ideal Heating.

Following the deal, the brand will continue to remain the principal sponsor of the team for an additional three years, taking its tenure as sponsor to a record-breaking ninth season.

In this deal, Albion men, women, and all youth age groups will have the Ideal Heating emblem on their shirts.

Ideal Heating has shown constant support for Albion both on and off the pitch throughout its six-year sponsorship, customising its emblem to honour the club’s illustrious blue-and-white colours.

Moreover, Ideal Heating has a history of dependability, creativity, and customer-focused thinking. The Hull-based company is going through a significant metamorphosis as it develops green heating solutions to help the UK achieve net zero emissions.

The shift to low-carbon heating solutions, particularly heat pumps, is the most significant change in the industry since the 1930s.

West Bromwich Albion Managing Director, Mark Miles, said, “We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together. Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all. We are delighted the Ideal Heating branding will now feature on the shirts of all club teams – which aligns perfectly with our one club, one badge ethos.”

Shaun Edwards, CEO at Groupe Atlantic, said, “We are thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication, and community spirit. Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.

“I am proud to say, for the first time, our agreement includes branding across all kits, the men’s, women’s, and academy teams. As we announce this extension, we’re excited to continue the legacy as the club’s longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”

Ideal Heating is committed to offering a dependable, affordable product line as well as exceptional customer service to all of its installers and customers.