Torino sleeve deal marks JD’s first Italian football move

The Serie A outfit, Torino FC have announced a partnership with the sports fashion retailer, JD Sports.

JD has formed a key niche in the Italian football scene for the first time owing to this new cooperation with Torino FC. Following this deal, the brand is set to serve as the club’s official sleeve and sports retail partner.

Through this deal, the logo of JD will appear on the sleeve of the first team’s official Serie A and Italian Cup jerseys.

JD Sports was established in 1981 and quickly rose to the top of the athletic fashion world. This business was founded with the goal of dominating the urban and lifestyle market. It is known for its high-calibre products, cutting-edge brands, trust, and style.

JD Sports is a multichannel sports fashion retailer that sells branded casual and sportswear. The firm currently operates over 900 locations in 21 different countries. The Group aims to offer its consumers the most recent, exclusive products from the top companies, from the North West of England to the West Coast of America, Australia, and beyond.

Michael Armstrong, Global Managing Director di JD, said, “The collaboration with Torino FC represents a great opportunity, as it actively contributes to our continuous growth in Italy, in Europe and in the world. Football is a key influence for our consumers and we are thrilled to officially enter this world and connect with fans through our partnership with Torino.”

Lorenzo Barale, Torino FC, Commercial Director, said, “We’re proud to welcome JD as Torino FC’s new Official Sleeve Partner. An international brand and global leader in its sector, the JD brand positioned on our sleeve will contribute to add value to our kits and – through its many stores – to grow the retail channel for our merchandising. We’re happy to open this new chapter that will also see exciting new activations for our fans.”

With agreements with Real Valladolid, Southampton FC, Crystal Palace, Norwich City and now Torino FC, JD Sports has cleverly established its footprint in European market.